was founded in 1997 to provide management services
and public affairs consulting for the communications
industries and professions. Based in Arlington, Virginia,
it works with organizations in the media world to
shape opinion, build community and achieve group goals.
Principals are Tonda F. Rush and Carol S. Pierce.
Together they bring a wealth of experience in media,
public policy and education to the service of clients.
The credo of American PressWorks is to create colloquy,
recognizing that progress comes from understanding
and mutual respect for common goals. American PressWorks
strives for inclusion, efficiency and creativity in
its projects. Rush also maintains a law practice.
a consultant, manager and creator of direct products
of value to its clients. Its focus is on providing
the association with the best-tailored professional
Our philosophy is founded on a belief that communications
creates community and that good association management
does the same thing. We believe it is the role of
associations to help their members develop better
businesses, sharper skills or stronger strategies
for their futures. We believe that associations are
stronger when we understand their businesses.
Among our clients and programs are:
Full Association Management is provided
by American PressWorks for the National
Federation of Press Women (NFPW), a 76-year-old
professional membership organization for communicators.
Its First Amendment Network (FAN), established
in 1999, has one of the fastest moving grassroots
email systems in the communications professions. Free
to NFPW members and available to the public for a
membership fee, the FAN notifies participants of opportunities
to influence public policy for greater access to information
and expression. Participants may choose to become
involved or not, and are not required to commit to
any viewpoint or policy of the organization. The FAN
recently joined a coalition of press organizations
in petitioning the U. S. Supreme Court to review Hosty
v. Carter, a 7th Circuit case that deprived college
students of press freedoms.
Another useful tool for organizations is a well-managed
competition, which recognizes excellence and provides
role models for others. American PressWorks manages
the NFPW Annual Communications Contest
NNA Newspaper Contests and Awards.
Grassroots Lobbying efforts are organized
and managed by American PressWorks for its association
clients. American PressWorks works closely with association
members to build the framework for multi-industry
teams working toward passage of designated legislation.
APW has managed several successful campaigns for National
Newspaper Association. National
Legal and public policy workshops and seminars
are available through American PressWorks's.